August Creations
is about
Color Care
This month's Creation's Newsletter focuses on the changing landscape of color care. From exciting new trends, to the latest innovations...
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Formulator's Focus
Insider Advice for Formulators
Betty Aucar is the Technical Key Account Manager for Effect Pigments and Color Care. She sees a growing demand for color cosmetics...
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Forecasting Trends
Radiant Results for Color Cosmetic Products
The magical words in color cosmetics these days are 'radiance' and 'glow' ...
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New Product Spotlight
Effect Pigments
BASF is pleased to announce that 191 of our Effect Pigments have been evaluated and certified by the National Products Association (NPA) ...
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Effect Pigments at BASF
 
         
 
BASF University Videos
Creating a Holistic Offering for Skin Care through Clinical & Consumer Testing
The new Tarrytown Consumer Testing Center (TCTC) is equipped with the most sophisticated clinical instrumentation available ...
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Meet The Team
Andrew Miller
Andrew Miller is the Associate Marketing Manager for Color Care in North America. He comes to BASF after working...
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For more information on care creation visit us online at
carecreations.basf.com