Creations Newsletter Issue 15 Header Image
Formulations Image

Formulations Based on Influencing Market Needs





At BASF we have identified several consumer trends that are influencing the market. These trends vary when it comes to your brand's target audience so we have crafted exclusive formulas which help you to meet the needs of your consumers. Our formulas span across Personal Care so whether you are working on the latest innovation in Hair Care, Skin Care or Oral Care — we have the formulas to help you get started!
Learn more about each concept, the consumer behaviors influencing each trend, and the formulas we have created to help meet the needs of these consumers.
360 Well Being

360 Well-being

Nutrition. Exercise. Mindset. Consumers see their bodies and beauty as an eco-system affected by everything from food and travel to the products they use. BASF formulations help counteract damage and protect from environmental stressors.

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Love my selfie

Love My Selfie

There's no down-trend to self-expression, and smoothing, playful ingredients from BASF can help consumers get noticed and stay connected with the perfect look.

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Customize me

Customize Me

Fewer generalities, more personal specifics. Smart technology from BASF can help you customize your products to achieve the high efficiency and performance expected by specific consumer segments.

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Urban Male

Urban Male

As men increasingly groom and "manscape" themselves to stand out, masculinity and contemporary style get redefined. BASF formulas and solutions, tailored to appeal to the modern male, are leading the way.

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360 Well Being

H2n0

Buying patterns affect the availability of water, and as consumers alter their lifestyles to save H2O, they expect products to do the same. BASF waterless skin and hair care formulas conserve fresh water with fresh ideas.

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Do you want more information? We would love to hear from you. You can contact us via email or visit our website.
For more information on care creations visit us online at
carecreations.basf.com