Creations Newsletter Issue 14 Header Image
New Jersey Convention and Exposition Center Image

Join us at NYSCC Suppliers' Day — Booth #231

Where YOUR brand comes to life!

Through our product innovation, market understanding, and customized brand consultation we can provide the right partnership for your future innovations. Here are just a few of our latest innovations!

Color Care

Check out two new Effect Pigments that offer unique shades with intense brightness, chroma and sparkle shine! Your cosmetic portfolio will benefit from the increased range of possibilities in make-up, skin care and personal care applications.

Hair Care

The latest cost-effective conditioning additive from BASF is ideal for customary shampoo formulations that are looking for "free from silicone" claims. This additive also provides significant improvement on dry & wet combability, especially on damaged hair. It is easy to use, cold processable and allows easy viscosity adjustments.

Skin Care

The new Experiential Skin Care™ concept entices you to "feel the difference". It features six unique product solutions to help create the ideal sensorial experience that consumers crave.
Additionally, a brand new bioactive ingredient preserves the skin’s youthful appearance from the imbalances caused by sunlight. As consumers become increasingly aware of sun damage and photo-aging, BASF addresses this market demand through a novel pathway, resulting in the reduction of fine lines and improved skin firmness.

Be sure to check out BASF Personal Care's view on:

The latest Trends that are Influencing Consumer Demand

H2NO 360 Well Being Love MY Selfie Urban Male Customize Me
H2NO Woman cleaning face Woman meditating Woman taking selfie with mobile phone White Male in suit Latino woman face

New Jersey Convention and Exposition Center

97 Sunfield Avenue, Edision, NJ 08837
Tuesday, May 10 and Wednesday, May 11

Do you want more information? We would love to hear from you. You can contact us at
or visit our website.
For more information on care creations visit us online at