Creations Newsletter Issue 14 Header Image
Woman with Globe
March Creations focuses on Multicultural Hair Care
The March Creations Newsletter focuses on hair care globally, specifically meeting the needs of various multicultural markets.
 
Formulator's Focus
Formulating for Multicultural Hair Differences
How does your brand offer targeted solutions to meet the needs of today's growing multicultural market? BASF understands this challenge and ...
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Scientist Image
     
The Focus on Natural Haircare Styling for Consumers of African Descent
The natural haircare movement is greatly shaping the haircare market for consumers of ...
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African Woman
 
Hair Care meets DIY!
More and more consumers are now looking to "Do-It-Yourself" in the hair care marketplace, with the goal of salon results at home.
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African American Woman looking in mirror
     
Women with Globe
Multicultural Trends from Around the Globe
Read about ingredients that BASF is developing to help address formulators issues around the globe...
 
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Join us at NYSCC Suppliers Day — Booth #231
Stop by our booth to learn about our new launches, concepts, and five super relevant trends to help further define your brand!
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For more information on care creations visit us online at
carecreations.basf.com